8-minute read
Are your sales volumes growing, but you can’t seem to turn a profit? Or maybe you’ve got a great product but sales just aren’t picking up? It could be you have a problem with your pricing strategy.
Pricing affects both your overall profitability and how your company is positioned and perceived in the marketplace. It’s also one of the key factors you need to get just right for your company to succeed.
BDC Senior Business Advisor Alka Sood says there are seven key steps entrepreneurs can follow to establish a pricing approach that works for their business. To read the full article please click on the link below. The BDC (Business Development Bank of Canada) is a great resource for business information and a financial institution devoted to Canadian Entrepreneurs.